Our Story

Natural Border manufactures and sells shirts designed to be worn outside and near the water. T-shirts worn during recreation and leisure by the water have limitations because they don’t fasten down the front. Traditional Hawaiian beach shirts utilize buttons as the fastener, which don't apply a distinctively easy-on and easy-off design. Anyone who's wearing a bathing suit can be an ideal user for shirts that “snap.” When coming out of the water, a person often will want to put on a shirt quickly in an effort to “wrap up” .... or if it suddenly becomes overcast .... or if it becomes windy .... or if it becomes buggy …. or if someone gets a little too sunburned. When wearing a bathing suit, a shirt is typically an intermittently used article of clothing, and, therefore, could benefit from the convenience of snap fasteners.

Durability is another important factor since beach shirts are worn during outdoor activities and leisure. Snaps have the added benefit of not falling off the fabric because they're fastened using copper and brass. Buttons aren't used on boat covers since they’re secured by thread, which deteriorates over time and exposure to elements. Plus, button holes can actually shrink and have added friction when they become wet, making it even more difficult to fasten the button in these instances. The Natural Border shirts will add swagger to your step and are guaranteed to make you a more “snappy” dresser!

The name Natural Border essentially means a boundary defined by nature. Borders were commonly associated with nationality as nations began to define their territories by boundaries; boundaries marked by natural landmarks were considered the most efficient and strategically favorable (both for commerce and defense).  Coupled with the logo, the name Natural Border creates an image of a world with only land and water boundaries .... it calls us to protect what's coastal, eco-centered, and preexisting.

The Natural Border logo depicts an abstraction of a flagstick with a map of the world waving from it. Flags are commonly associated with nationality because each nation uses a flag to display their nationalism. In keeping with this theme, the unique logo creates an image of patriotism to the global community. It was created to depict an ecological, global image. About 72 percent of the world’s surface is covered in water, so water is designed to be a significant aspect of the logo while preserving the duality with the land.  The logo is universally recognizable, simple in design, and environmentally centered .... it calls us to “pledge our allegiance” to the world we share and to become an ambassador for this planet we all call home.

  • Did you know that less than 1% of all freshwater is readily accessible for direct human use and that agriculture is by far the single biggest consumer of freshwater (about 70% of all freshwater consumption)?
  • Did you know that it can take more than 400 gallons of water to produce 1 cotton shirt, more than 2400 gallons of water to produce 1 pair of jeans, and that the clothing industry is about the 3rd largest consumer and polluter of the world’s water?
  • Did you know that cotton accounts for less than 3% of farmed land globally, but can consume nearly 10% of the pesticide use and 15% of the insecticide use?
Those are some of the statistics that led to the Natural Border story.  The difference starts here .... let’s genuinely become more “fashionably conscious” and let’s try showing more care in deciding what we wear.  Who better to market a message of environmentally-friendly consumerism than a community looking for the perfect beach, leisure, and outdoor apparel?  Thanks for helping make the difference and for helping create a more Natural Border!